Pop Club

POP CLUB is a collective of several creatives contributing different skills to a single project, a melting pot of pop talent that combines directing, producing and marketing savvy. The collective's first two projects, Milky's 'In My Mind' and The Cheeky Girls' 'Cheeky Song', were everything a good pop video should be vibrant, colourful, energetic and very strong on performance.

POP CLUB's manifesto contains everything you need to know about this mysterious directing collective:

POP CLUB loves pop music
POP CLUB is set up to create pure and perfect pop videos
POP CLUB has a pure and perfect pop brain
POP CLUB is about making exactly the right video for the artist
POP CLUB has a style specific to the project
POP CLUB is a marketing person's dream