Alex Herron

Being raised in a filmmaking family in L.A has of course nourished a basic love for filmmaking. He has a very unconventional style and uses the full range of his creativity, enhancing the innovative and experimental approach of his work. He possesses a very natural ability to work actors, as a great listener and a positive coach he brings out the best in them. Loving his work he elicits that positive energy that effects the team and reflects on his work. For him filmmaking is as natural as breathing. His recent video for Ministry helped dance artist Basshunter take the number one spot. His two videos for artist Taio Cruz have both been high in the top ten video playlists across many channels acheiving success beyond expectations. He has just returned from a trip to Spain where he shot the follow up to the last Basshunter video.